SPORTS BETTING

The games in Italy, says Marco Felice Baranzelli in his study, not only from slots lotteries are up 2500% in the last 5 years and especially affects the growth of scratch & win, 91.5 % Compared to 2006, approximately 18% of the market. Its success is all placed on the result that fosters winnings and also the rate of refund to the customer, since about 70% of the play is redistributed to players. In short, a product that combines very well with the current approach to mass consumption quick & dirty. The Lot, which is still the second segment of the market importance, in 2007 sold 6.2% compared to 2006. A predictable result that products such as scratch & win best suit the needs of current consumption. Slows the Super Enalotto, -3% in 2007 compared to 2006 and -13% compared to 2002. Bingo stable which will benefit the introduction of the online version. ALTALENANTE TRENDS FOR BETTING - The segments of the betting market saw opposing trends in 2007. Betting horse racing fell by 5.9% compared to 2006, suffers greatly to the high taxation, programming of races that generates unnecessary duplication and lack of appeal of the specialized channels on TV. A market segment that of horse racing bets to remain stable or decline slightly. Instead, the market segment of sports betting trend shows a very significant growth +13.8% compared to 2006 and + 140% compared to 2002, an average annual growth rate of 19%. A success for more predictable in fact, the sports meet increasing favor among consumers more trendy, young, cool, informed and open to new, intensely that I use the media more advanced telematics. The market segment of sports betting with that of new slots and online game will be one of the pillars of the future development of the world market for game